We are your Charity Accounting Partners
The ‘Why’ Behind It All
Most people who run charities and purpose-driven organisations aren’t finance experts, they’re change makers. They are driven by passion, focusing on people over processes, putting every ounce of energy into making a difference.
But without strong financial backing, even the most impactful charities can struggle to sustain their mission. Funding uncertainty, compliance risks, and a lack of clear financial insights can hold them back from helping more people and scaling their impact.
Carl Wakeford, our founder, saw this firsthand during his career in public sector auditing, multinational finance, and charity operations. Time and again, he found that:
Charities weren’t struggling because of a lack of passion – but because they didn’t have the right financial tools and support.
So, he built Charity Accounting Partners to change that.
“It’s even getting me excited about finance and that’s saying something. This is going to be transformational – a new way of thinking.”
Davin Miller – UK General Manager
★ ★ ★ ★ ★
A Strategic Partner for Charity Leaders
Charity Accounting Partners exists to provide purpose-driven organisations with the financial clarity, cost-saving strategies, and future-proof financial operations they need to thrive.
We know that charity leaders excel at building relationships, driving change, and supporting communities – but they shouldn’t have to struggle with compliance, financial reporting, or budgeting and forecasting.
We give charities the data-driven financial support they need – so they can focus on what they do best: helping people and planet.
Our Values
Our values guide everything we do, from hiring our brilliant team members to providing excellent service and customer care. Our values are:
Integrity and transparency.
Client-centred innovation.
Operational excellence.
Empowerment through knowledge.
What Sets Us Apart?
✅ We Speak Charity. Unlike traditional bookkeeping firms, we specialise in non-profit accounting and finance, understanding the unique challenges of fund accounting, Gift Aid, and financial transparency.
✅ We Make Finance Work for People. We know charity leaders prioritise people over processes, so we simplify financial management – turning numbers into clear, actionable insights.
✅ We Go Beyond Bookkeeping. Our services include cost-saving audits, financial forecasting, and data-driven decision-making, helping charities scale their impact.
✅ We Future-Proof Your Charity. Through scenario planning, fundraising ROI analysis, and custom dashboards, we ensure charities stay financially strong for the long term.
✅ We Believe Finance Should Be Engaging. We challenge the idea that finance has to be dull and complicated – we make it accessible, insightful, and even fun!
Our Impact
Every day, charities fight poverty, inequality, and environmental crises – but passion alone isn’t enough. Without financial stability and strategic planning, even the most well-intentioned organisations risk losing funding, missing opportunities, or limiting their impact.
By providing financial clarity and data-driven decision-making, we ensure that:
Because when charities thrive, the communities they serve thrive too.
Meet The Team
Carl Wakeford
Founder & CEO
Ex Big Four auditor, chartered accountant, mental health coach, and a big foodie.
Natasha Walker
Partnerships Manager
Team player and people person. Running enthusiast, dog lover, and french toast connoisseur.
Daniel Zemancik
Marketing Manager
Highly experienced and passionate marketing manager. Father, traveller, and hiking enthusiast.
Pao Alimagno
Finance Analyst
Certified Public Accountant, Financial Modelling Pro, Data Analyst, Anime Enthusiast.
Zohar Altaf
Financial Operations
Ex KPMG Public Sector Audit, chartered accountant. A laugh that gets everyone going.
Liv Moreanu
Financial Editor
Talented writer and editor with a passion for creating informative and insightful content.
Chelsea Lancaster
Executive Assistant
Incredibly organised and personable EA. Somehow does it all with young kids.
Oscar
Chief Morale Officer
Likes head scratches, going out for runs, and barking at cars.
FREE STRATEGY CALL
Discover Your Charity Accounting Score Today
Take our evaluation tool to reveal your charity’s accounting and finance operations score, the actions required for your charity to reach the next level, and the game-changing outcomes that follow.
